Back to Basics

А cycle of short ambient videos dedicated to Ukrainian culture, traditions and folk customs from their beginnings up until contemporary times. In each video, the character recreates a Women’s festive garment of the late XIX century - early XX century specific for a certain historical region of Ukraine. Characters for the cycle are bright and extraordinary Ukrainian women whose life runs in sync with the main idea of the cycle, which is careful preservation and popularization of invaluable riches of Ukrainian culture and folk traditions. Rosava, a Ukrainian ethno singer, became the face of the project.

Consultants Marichka Kvitka, Lyudmyla Klymuk, graphic design Signal Red. Special thanks to Olena Yanchuk for inspiration.